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July 11, 2018
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Stone Island’s Carlo Rivetti On Fashion And Soccer

GQ: The brand new assortment is predicated on trendy army and active sports activities. What was your inspiration behind this collection

Carlo Rivetti: I think that army, sports and performance garments are very inspirational – and I believe that in the DNA of Stone Island performance is essential. For instance the brand new military camouflage in Italy. Have you learnt the Carabinieri They’re the most important police in Italy, and [their new uniform has] unbelievable new patterns and beautiful new pockets.

No. Never. To start with, if we grow to be profitable with a women’s assortment, then they’d start asking for the matches to be “more sexy”. However, what I’m seeing now, in the international locations which Stone Island are identified – the UK, Italy, Germany, Holland – younger girls are beginning to wear Stone Island garments and I believe that men’s products on women look fantastic.

The Stone Island badge is very recognisable, but how do you feel while you see folks carrying Stone Island products without badge

I think it’s really as much as you. We started at the beginning with a removable badge after which 5 or 6 years we began putting two buttons inside – on the left aspect, the aspect of our hearts. This was so that people who didn’t want to put on the badge wouldn’t leave it at home, they may put it inside their jackets. So perhaps you don’t wear it, however you all the time have it with you. That’s the thought.

Stone Island is so dominant inside streetwear world wide, how do you keep the subcultures happy with the success and development

Within the last ten years we centered on countries [in Europe] such because the UK and Italy – funnily they’re all a one and a half hour flights from Milano! Then we began cheap stone island beanie hat thinking to the US [as] certainly one of the important thing points that we focused on was that I didn’t want to alter language. The large differences between the US and us Our prospects right here know the story completely – there is a form of club. So the idea is that now in the US, we have to be story-telling. What I hope in the US is that there are also people who can perceive our language, our historical past, and admire it.

– Why Seventies fits are winter’s best workwear
Why Seventies fits are winter’s best workwear

By GQ Model journal
What do you like listening to when you are working

Truly when i work with the design group of 8 young guys, they select the music and normally it is terrible! When I’m pondering, I like classical music, but not in the office. Who’s your favourite player ever

Nicely, I have to point out two names. One, is our president that passed away ten years ago, Giacinto Facchetti – he was an actual prince. He was enjoying in the Sixties – when we won the champions league, twice (then the Europa Cup) – but he was such a contemporary participant, because he scored an enormous number of goals enjoying in defence. And he was really a gentleman.

Then, of course you’ve got Javier Zanetti – El Capitano! He arrived because Inter wished to by a striker from an Argentinian team, who mentioned, “if you want to buy this guy, it’s important to also take this defensive participant.” Inter agreed just to close the deal and then the forward was actually terrible and Zanetti, who had no expectations, was actually good. And, once more, another real gentleman on the field.

Javier Zanetti a.ok.a.
I played once within the European championship for the Financial College in Paris. I was enjoying within the younger workforce of Torino, in a position that doesn’t exist any longer: deep (normally you play four in defence, but in Italy we invented the one behind them). Then I used to be in the second nationwide skiing workforce. I lived very near the mountains, as a result of I grew up in Torino. We’d go skiing to the Italian aspect of the Mont Blanc. So most likely I used to be a stronger skier than footballer.

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See the Stone Island S/S ’17 collection go to Present season available at

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