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October 13, 2018
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Last week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island cheap stone island jackets under 100 Presents, in collaboration with NTS Radio.

Beforehand hosted in London, the second intimate occasion noticed select followers brave the minus six chills of the Glaswegian winter to rejoice the UK’s electronic music scene in warehouse art house SWG3.

Kitted out with a thumping soundsystem and alluring visible projections, the curated occasion featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all carried out excessive vitality units to a packed out audience, in addition to being broadcast stay via NTS.

After the occasion we caught up with singer, songwriter and producer Elliott Energy to talk about his stay performance, his ties to the model and why it’s vital to host occasions like this all through the UK.

How did the chance to carry out at Stone Island Presents arise
The chance to carry out at Stone Island Presents took place after Nick Griffiths and Heidi Fearon of creative studio &SON noticed me play reside proper at the beginning of the year. They thought that I’d be an excellent match for Stone Island.

We’ve noticed you seem to be just a little elusive in terms of online social media. Is there any reasoning behind this

I’m not intentionally elusive on social media, I’m just not good at the entire celeb thing. I’m not anti-superstar, I just don’t have the time between music and my other two jobs to spend all day on social media. Also there may be a whole world exterior of the internet. It’s important to take on-line relationships into reality. This numbers sport that a lot of people seem to be enjoying isn’t actual and it typically doesn’t correlate with sales/push of product (music, fashion etc).

Do you assume being given this alternative will aid you to gain actual life publicity by means of dwell reveals

Since March 2016 I’ve had no label, no manager, no publisher, no press particular person and no stay agent. So live shows are fairly skinny on the ground for me, I’ve played reside eight times ever. Six of these eight in 2016, four of the eight outside of the nation. I’ve been paid for each single present. There are artists that are in main deals that have performed every major festival over the past two years and never been paid as soon as. I’m not anti-major label, but at the identical time no firm has/will ever exploit me. The point is ‘to know your worth’ and in case your product is cheap stone island jackets under 100 sweet it is going to stand up and folks will ultimately come spherical, so yes the few live bits I’ve executed help. The much less is more approach seems to be working a bit bit for me. I’m bored with listening to “but it will be nice exposure” each time any old free-no funds opportunity is thrown at me, unless it’s for a very good cause. You don’t get up and go to work free of charge, so why ought to I

The first occasion was held in your hometown of London final year. Do you suppose it’s vital for manufacturers resembling Stone Island to maneuver away from the capital and expose different cities across the UK to dwelling grown talent

It’s so important for brands and firms to look further afield than simply London. Manchester, Bristol, Liverpool are just some of many cities within the U.K. Which have such a wealthy music historical past and vibrant music scenes that Stone Island can faucet into.

How do you think your music relates to the model and its wearers
Stone Island is about performance, innovation and particulars. My approach to music is identical, I’m obsessive about the small print and finish. Stone Island is a staple for many and it’s wearers don’t must shout out about it, if you know you understand. Similar because the people who like Elliott Power… if you know you recognize.

We’ve observed you began to work across other music and vogue-based mostly projects including The Salvages and modelling for Goodhood. Have you ever all the time had an curiosity in merging the two, and if so where do you think this stems from

No modern musician can solely exist off simply music alone maybe with the exception of Adele or Taylor Swift. It’s a must to be multifaceted now and venture down different avenues. I’m from a visible background and have always been fascinated with clothing. To be honest I’m probably wasting my time with music, I ought to probably try and get an art director job at Saatchi & Saatchi or something. I believe I first turned occupied with clothes by means of the early avenue put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to excessive vogue and womenswear came via my girlfriend. I like going between worlds and will continue to take action.

Does the Stone Island model hold any significance to you personally
Stone Island Wool Hat In Red WineStone Island represents timeless quality to me and it additionally holds significance because as an organization it understands that to be able to know where you’re going, you have to know the place you’re from. They achieve this by digging from a rich archive and playing by their very own guidelines, these are issues that I additionally attempt to apply to my own initiatives.

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