BEHIND THE Brand
Mr Carlo Rivetti, the CEO and artistic director of Stone Island, isn’t exaggerating when he says that the philosophy of his brand is innovation. Since this Italian label was created in 1982, then an offshoot of C.P. Company, it has created greater than 40,000 different garments. The first Stone Island jackets had been cut from extraordinarily durable truck tarpaulin that had been washed for hours with pumice stones to be able to soften it. This new fabric was named Tela Stella, and set the tone for Stone Island’s business-leading research and growth, grey stone island polo which has seen the introduction of unique supplies and fabrications together with the Ice Jacket, which adjustments color in response to temperature variation; the Raso Gommato fabric, a cotton-satin with a durable polyurethane coating; the Silver Jacket, which is minimize from a hundred% stainless steel bonded to a fabric base; the NOC 1 rubber hood that’s made in a vacuum mould; and jackets incorporating Kevlar, a fabric extra generally present in body armour.
Experimentation just isn’t the only pillar of Stone Island, although. Every garment that the firm produces is also highly useful, in terms of minimize, performance and particulars. The study of military uniforms and workwear is integral to the design process, explaining parts such as the numerous utility pockets discovered on the outerwear. Specialised high-temperature, excessive-stress dyeing strategies enable the company to provide items in vibrant colours not usually related to technical performance fabrics, whereas the modish Italian style which infuses the gathering hardly wants explaining. Messrs Noel Gallagher of Oasis, Peter Hook of Joy Division and Chris Lowe of Pet Store Boys are all fans of Stone Island, and the brand enjoys a cult following nearly unprecedented in menswear. Watch the video above to seek out out more.