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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Previously hosted in London, the second intimate occasion noticed select followers brave the minus six chills of the Glaswegian winter to have a good time the UK’s electronic music scene in warehouse art space SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated event featured performances by homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Energy and elusive XL Recordings DJ and producer Zomby, who all performed high energy units to a packed out viewers, as well as being broadcast live by way of NTS.
After the event we caught up with singer, songwriter and producer Elliott Energy to discuss his stay performance, his ties to the brand and why it’s important to host occasions like this all through the UK.
How did the chance to carry out at Stone Island Presents arise
The opportunity to carry out at Stone Island Presents took place after Nick Griffiths and Heidi Fearon of creative studio &SON noticed me play stay proper in the beginning of the year. They thought that I’d be a good fit for Stone Island.
We’ve noticed you seem to be slightly elusive on the subject of online social media. Is there any reasoning behind this
I’m not deliberately elusive on social media, I’m just not good at the entire movie star thing. I’m not anti-celebrity, I just don’t have the time between music and my different two jobs to spend all day on social media. Additionally there’s a whole world outdoors of the web. khaki stone island tracksuit It’s necessary to take on-line relationships into actuality. This numbers sport that lots of people appear to be enjoying isn’t actual and it usually doesn’t correlate with sales/push of product (music, fashion and many others).
Do you assume being given this alternative will assist you to to gain actual life publicity by means of dwell shows
Since March 2016 I’ve had no label, no supervisor, no writer, no press person and no stay agent. So dwell exhibits are pretty thin on the ground for me, I’ve performed reside eight times ever. Six of those eight in 2016, 4 of the eight exterior of the nation. I’ve been paid for each single show. There are artists that are in main deals that have played every main festival over the past two years and not been paid once. I’m not anti-major label, however at the identical time no company has/will ever exploit me. The point is ‘to know your worth’ and in case your product is good it should stand up and other people will eventually come spherical, so yes the few reside bits I’ve done assist. The much less is more approach appears to be working a bit of bit for me. I’m uninterested in listening to “but it is going to be great exposure” each time any old free-no funds alternative is thrown at me, until it’s for an excellent cause. You don’t rise up and go to work totally free, so why should I
The first occasion was held in your hometown of London final 12 months. Do you assume it’s vital for manufacturers similar to Stone Island to maneuver away from the capital and expose different cities around the UK to dwelling grown expertise
It’s so important for brands and companies to look additional afield than simply London. Manchester, Bristol, Liverpool are only a few of many cities within the U.Ok. Which have such a wealthy music history and vibrant music scenes that Stone Island can tap into.
How do you assume your music pertains to the brand and its wearers
Stone Island is about efficiency, innovation and details. My method to music is the same, I’m obsessed with the main points and finish. Stone Island is a staple for a lot of and it’s wearers don’t need to shout out about it, if you realize you know. Identical as the individuals who like Elliott Power… if you already know you understand.
We’ve noticed you began to work throughout different music and style-based mostly projects together with The Salvages and modelling for Goodhood. Have you ever at all times had an curiosity in merging the two, and if that’s the case where do you think this stems from
No modern musician can solely exist off simply music alone possibly with the exception of Adele or Taylor Swift. It’s important to be multifaceted now and venture down different avenues. I’m from a visible background and have always been fascinated by clothing. To be sincere I’m in all probability wasting my time with music, I ought to in all probability attempt to get an art director job at Saatchi & Saatchi or something. I believe I first became concerned about clothes by way of the early road put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, khaki stone island tracksuit Nigo and Pharrell. Then my introduction to excessive vogue and womenswear got here by my girlfriend. I like going between worlds and will continue to do so.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless quality to me and it additionally holds significance as a result of as a company it understands that in order to know the place you are going, it’s important to know where you’re from. They obtain this by digging from a wealthy archive and enjoying by their very own rules, these are things that I also try to use to my own projects.