4 Marketing :
A culture of stone island hoodie size small research, experimentation, function and use are the matrixes which have always outlined Stone Island: the sportswear model established in 1982, designed to become a logo of extreme analysis on fibres and textiles, utilized to an revolutionary design. Season after season, it is thru the examine of form and the “manipulation” of the matter that Stone Island has discovered its own language with the aim of establishing new boundaries on the planet of garment making. The research of uniforms and of work put on, its evolution in response to new requirements of use, has turn into Stone Island’s observation publish for outlining a undertaking by which the clothes item’s function isn’t simply aesthetic. An ongoing investigation, thorough and without frontiers, on the processing and ennobling of fibres and textiles, leading to discover supplies and manufacturing methods never used earlier than in the clothes business. Jackets constructed in nylon monofilament, deriving from the water filtering expertise. Highly reflective or thermo-sensitive fabrics, changing colour with the variation of temperature. Featherweight polyester cloth vacuum- coated with a a hundred% stainless steel film used in aviation technology to protect the on-board computers. Non-woven supplies, Kevlar® and polyester felt, rhomboidal nets in polyester utilized in the construction trade and coated in polyurethane. These are some examples of materials conceived by Stone Island philosophy. Stone Island’s power is also based on the distinctive ability to intervene on the finished merchandise, by way of the continuous checks on dyeing and treatments carried out in the Sportswear Company’s laboratory of colour. A department able to combine superior technology, experience and human capability and that has developed more than 60,000 completely different recipes of dyes throughout the years. All the accumulated data and expertise, an inalienable heritage, on which nice a part of Stone Island’s know-how relies, is kept within the historical archive that collects the trial exams, and the recipes for textile dyeing and dealing with that have been developed by all those individuals who’ve worked on this mission with ardour.