Nike & Stone Island: 12 months Of The Windrunner
It’s not usually that you see two technical heavyweights, resembling Nike and Stone Island, combining forces. More often than not, it’s a smaller niche brand collaborating with a extra well-identified model that’s an skilled in its field of apparel or footwear. Nike and Stone Island are equally famed for technical and revolutionary designs, so in the case of the collaborative Windrunner, both manufacturers convey that information and expertise to the table. The result is an much more elevated product: a basic silhouette reconstructed with the very best specifics in fashionable-day expertise. As Joe Serino, vice president of sportswear apparel at Nike, says: “Nike’s culture thrives on collaboration.”
Nike is asking 2016 is the ‘Year of the Windrunner’, marking a celebration of its most revered piece of apparel to date; the Windrunner is a jacket that has felt the touch of gold medals and broken records alike. Because stone island jacket cheap it was first manufactured and designed in the late 1970s, the Windrunner has stood the test of time and has remained largely unchanged until now, with the assistance of Bologna-primarily based Stone Island. Right here, we communicate to Serino about the inspiration behind what is, arguably, Nike’s most technologically advanced piece of athletics apparel created so far.
What brought about this collaboration
A successful collaboration should assist both parties achieve something they might not have been capable of on their very own. We partnered with Stone Island for precisely this purpose. We noticed a possibility to mix our sport model design with Stone Island’s craft, technical material development and dyeing expertise. The result’s a jacket that is instantly recognisable as both Nike and Stone Island — it’s one which we believe will resonate quite nicely with followers of either brand.
What does the classic Windrunner jacket mean to Nike
The Nike Windrunner is arguably our most important apparel icon. In fact, it was a part of our first apparel line more than two decades in the past, so there’s an element of nostalgia there. But perhaps more important is the truth that the silhouette appears to transcend sport and magnificence developments.
It’s been in the road off and on since its debut in the early 1980s and, in that point, it’s proven to be a worthy canvas for collaboration and materials innovation. The latest examples are the Stone Island and sacai interpretations, however the Windrunner has also employed a few of our leading materials innovations over time, corresponding to Nike Tech Fleece and Nike Aeroloft. It has additionally appeared on the medal stand within the last two summer Olympic Video games.
What do you admire about Stone Island
The collaboration has been quite seamless, partly because we share plenty of product values with Stone Island. I feel a very powerful ones are our mutual obsession with performance and delivering consumer advantages. We are each dedicated to creating apparel that performs at the best level. In fact, it’s no secret that Stone Island is an trade chief in the case of creating technical supplies and dyeing. The best way it achieves such good colours via garment dyeing on its unique fabrics is kind of exceptional. So we had been desirous to tap into that experience, as the company has 30-plus years of knowhow on this space.
Did you concentrate on creating a new silhouette as properly reworking the Windrunner
We are calling 2016 the ‘Year of the Windrunner’ to honour the wealthy heritage of our apparel icon. We’re also honouring monitor and area throughout what shall be an important 12 months for the sport, as the first iteration of the Windrunner was created to maintain runners protected in wet climates. So at the moment, our focus is on this silhouette. We’re excited to work with Stone Island and sacai to kick off the celebration, and, whereas every partnership has resulted in a novel interpretation of the jacket, each have served to advance its legacy.
Nike aims to actually push the boundaries of technical sports apparel. How far do you see that going and what can we anticipate from Nike this year
I can’t converse to something particularly that’s coming this yr. But I can inform you that we are going to proceed to push the boundaries of what’s attainable. We are going to deal with our most iconic sport type silhouettes and create newer and better versions for today’s demanding consumer.
NikeLab was created for us to add dimension to our brand and we intend on repeatedly pursuing innovation by means of collaborations and debuting these products in distinct environments.
In any case, after we innovate, we don’t think about limits. Nike’s culture thrives on collaboration — not solely with exterior partners reminiscent of Stone Island, but in addition amongst our personal community of greater than 650 designers.