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Final week saw Italian sportswear heavyweights Stone Island head to Glasgow for its second instalment of Stone Island Presents, in collaboration with NTS Radio.
Beforehand hosted in London, the second intimate event saw choose followers brave the minus six chills of the Glaswegian winter to celebrate the UK’s electronic music scene in warehouse artwork area SWG3.
Kitted out with a thumping soundsystem and alluring visual projections, the curated occasion featured performances by stone island long sleeve t shirt grey homegrown underground artists including Covco, Trevor Jackson, Sega Bodega, Darkstar, Elliott Power and elusive XL Recordings DJ and producer Zomby, who all carried out excessive energy units to a packed out audience, in addition to being broadcast reside through NTS.
After the occasion we caught up with singer, songwriter and producer Elliott Energy to discuss his reside efficiency, his ties to the model and why it’s necessary to host occasions like this all through the UK.
How did the chance to perform at Stone Island Presents come up
The chance to carry out at Stone Island Presents took place after Nick Griffiths and Heidi Fearon of creative studio &SON noticed me play dwell proper at the beginning of the yr. They thought that I’d be a good fit for Stone Island.
We’ve observed you appear to be a little bit elusive when it comes to online social media. Is there any reasoning behind this
I’m not deliberately elusive on social media, I’m simply not good at the whole celeb factor. I’m not anti-movie star, I just don’t have the stone island long sleeve t shirt grey time between music and my different two jobs to spend all day on social media. Additionally there may be a complete world exterior of the web. It’s vital to take on-line relationships into reality. This numbers game that a lot of people appear to be playing isn’t real and it typically doesn’t correlate with gross sales/push of product (music, style and so on).
Do you think being given this alternative will provide help to to gain real life exposure through reside reveals
Since March 2016 I’ve had no label, no manager, no writer, no press person and no live agent. So live reveals are fairly thin on the ground for me, I’ve played live eight times ever. Six of those eight in 2016, four of the eight outdoors of the country. I’ve been paid for each single show. There are artists which can be in main offers which have performed each main festival during the last two years and not been paid as soon as. I’m not anti-main label, but at the identical time no company has/will ever exploit me. The point is ‘to know your worth’ and in case your product is good it can stand up and people will ultimately come spherical, so sure the few stay bits I’ve carried out help. The less is extra strategy appears to be working somewhat bit for me. I’m bored with hearing “but it will be great exposure” each time any previous free-no price range opportunity is thrown at me, except it’s for a very good trigger. You don’t rise up and go to work free of charge, so why should I
The first occasion was held in your hometown of London final yr. Do you suppose it’s necessary for manufacturers reminiscent of Stone Island to move away from the capital and expose different cities across the UK to house grown talent
It’s so necessary for manufacturers and firms to look additional afield than just London. Manchester, Bristol, Liverpool are just some of many cities within the U.Ok. That have such a wealthy music historical past and vibrant music scenes that Stone Island can faucet into.
How do you think your music relates to the brand and its wearers
Stone Island is about performance, innovation and particulars. My approach to music is the same, I’m obsessive about the small print and end. Stone Island is a staple for many and it’s wearers don’t have to shout out about it, if you realize you realize. Similar because the individuals who like Elliott Power… if you recognize you recognize.
We’ve noticed you began to work throughout other music and vogue-based projects including The Salvages and modelling for Goodhood. Have you ever all the time had an interest in merging the 2, and if that’s the case where do you suppose this stems from
No trendy musician can solely exist off just music alone perhaps with the exception of Adele or Taylor Swift. You need to be multifaceted now and venture down other avenues. I’m from a visible background and have at all times been all in favour of clothes. To be honest I’m most likely losing my time with music, I should probably try to get an artwork director job at Saatchi & Saatchi or something. I think I first turned fascinated about clothes through the early avenue put on dons like Hiroshi Fujiwara, Ian Brown, James Lavelle, Nigo and Pharrell. Then my introduction to high vogue and womenswear came through my girlfriend. I like going between worlds and will proceed to do so.
Does the Stone Island model hold any significance to you personally
Stone Island represents timeless high quality to me and it also holds significance because as a company it understands that with a view to know where you are going, you have to know the place you’re from. They achieve this by digging from a rich archive and playing by their very own guidelines, these are issues that I additionally attempt to apply to my very own initiatives.