Stone Island Opens In ‘man’s Gulch,’ Bonton Unwraps A Bonbon On Melrose Place
Stone Island plants a U.S. flagship
Italian technical menswear brand Stone Island has opened its first permanent bricks-and-mortar store in the U.S. on the stretch of La Brea Boulevard we’ve come to name “man’s gulch.” And by technical we do not mean gadgety, however envelope-pushing manufacturing processes like utilizing a laser to etch designs onto reflective fabrics or garment-dying down jackets (tougher than you may think given the feathers’ propensity to clump collectively within the dyeing course of).
The upscale model, which until now has been principally out there within the U.S. at department shops equivalent to Bergdorf Goodman and Bloomingdale’s, is best recognized for its sturdy and snazzy light outerwear items (jackets begin at about $600), which are showcased in the new three,000-sq.-foot house alongside its knitwear and fleece items (within the $200-to-$250 vary) all just dyeing (see what we did there ) to meet you. Quickly on show within the front-of-retailer exhibition house is a retrospective specializing in the brand’s experimental relationship with textiles and therapies including some uncommon and prototype garments resembling a zip-front cardigan-like sweater knit with reflective thread and a jacket with the sort of crackly end you’d discover on worn leather-based however achieved in grey and white reflective material.
Why open a standalone store Stone Island president and creative director Carlo Rivetti put it in phrases anyone residing inside eyesight of the Hollywood signal may perceive: “We’re just like the small, impartial film makers – to point out the films we would like, stone island membrana black we need to own our personal cinema. “Reflective Research ‘992 – ‘015 / Los Angeles,” on show by way of March 13 at Stone Island LA, 145 S. La Brea Ave., Los Angeles.
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