STONE ISLAND, C.P. Company OPEN IN UK AND KOREA
Stone Island and C.P. Company, the upmarket sportswear brands by SPW Sportswear Firm, have opened two new stores: an exclusive Stone Island store in London and in one in Seoul hosting both Stone Island and C.P. Company. The openings mirror the company’s technique, initiated at the top of 2007, to boost its presence by providing each manufacturers separate shops and personalised concepts.
Showcasing the better of Stone Island and Stone Island denim over 50 sq. meters (538 sq. toes), Stone Island’s first UK standalone retailer in Covent Backyard incorporates custom-made design with clean, contemporary and useful element. Listed architectural components are fused with fashionable high octane design that work in perfect synergy with the garments displayed.
In the meantime, C.P. Company, in a three-ground building in Seoul’s Shinsa Dong new luxurious procuring district, occupies a 250-sq.-meter (2,045-sq.-foot) space divided into two separate stores for C.P. stone island mens shorts Firm (110 sq. meters/1,184 sq. ft ) and Stone Island (80 sq. meters/861 sq. toes). A large terrace on the third flooring has been become a personal lounge bar for clients of each shops, while the walls of the C.P. Firm store are coated with a marine multi-stratum design featuring Velcro in horizontal panels applied to Plexiglas. Each wall, therefore, turns into a assist base for stowing an infinite number of merchandise in a number of various configurations, with shelves of various sizes, mirrors, graphic panels and lamps.
The Stone Island store is solely developed on the bottom ground and has been conceived in line with the brand’s philosophy—more as a design object than as a container of garments. The store Corporate Identification mission is called “Item/Unit” and has been invented, designed and engineered by Marc Bhure, proprietor of the German design firm Zeichenweg TM. The idea behind the design is based on maximum versatility.