Angelo Baque On The brand new Supreme Store In Brooklyn
Think Supreme, and also you suppose long traces and teenage boys with cooler-than-thou demeanors. Not so at the opening of Supreme’s first retailer in Brooklyn last evening. Instead, there was nearly no crowd, just an intimate gathering of associates and family of the 23-12 months-old tremendous model. Maybe the calmness was a results of the truth that not a single merchandise within the massive store was for sale. That stone island uk sale chaos begins at present, when Supreme drops an entire new slate of merchandise. Brooklynites, get ready for the strains.
As for the space, it’s plastered with photos on its storefront wall and decorated with the sparse, contemporary-yet-industrial decor present in the other stores of the skatewear behemoth. Unlike its Manhattan counterpart on Lafayette Avenue, the South Williamsburg locale is sprawling. “You know, we’re not underneath the assumption that everybody in New York City is aware of who Supreme is and what Supreme is about. We’re hoping that we definitely broaden the spectrum by opening up a new location in Brooklyn,” stated former Supreme brand director and current artistic consultant to the label Angelo Baque. “We wished one thing that was close sufficient to the town that wouldn’t be inconvenient for our buyers coming from Manhattan.”
If today’s drop of Stone Island apparel—“I’m a really huge fan of Stone Island,” Baque admits—and a Supreme-branded lockbox isn’t sufficient to lure Manhattan sorts to Williamsburg, Supreme’s indoor skate bowl might. The characteristic, which Baque says is proscribed to friends and household use, is exclusive to the Brooklyn and Los Angeles places. “Because of the size of the Manhattan store, we can’t really cater to that skate-core child that we wish to just to come back and hold out. For us, one in all the primary objectives in getting an even bigger house is that we do embody a skate ingredient, because at the end of the day, we’re nonetheless a skateboarding model,” mentioned Baque. Still, a skate model with a hefty insurance invoice, we’d think about. At that query, he just laughed and shrugged. No matter, Mark Gonzales and the opposite execs within the bowl last evening appeared willing to take the risk.