Stone Island – Fashion Brand
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Stone Island was created in 1982. On the time, the firm was referred to as C.P. Firm, as was the brand it produced. C.P. Company was considered the forefather of all Italian informal wear manufacturers. Its “subtitle” was ‘Ideas from Massimo Osti’ and Massimo, a graphic designer and intellectual from Bologna invented it. Within the mid Seventies, he was the first to get fascinated about army surplus garments, to understand the significance of the large cultural wealth to be present in vintage markets in Italy, a territory that via the ages had seen so many historical and modern armies move by. Massimo was the first to check the functional traits of those garments, cataloguing shapes, pockets, fastenings, garment accessories and studying the worn appears and light colours which might be so full of historical flavour. With the intention to reproduce them, in Ravarino, within the province of Modena, he perfected a classy garment dyeing laboratory and experimental print works. He started research into materials and weaves, mixing them, coating them and remodeling them by dyeing the completed garments.
Someday a special material arrived: a heavy lorry tarpaulin. It was pink on one facet and blue on the opposite. What might be finished with that So as to rework it into an item of clothes, it was put into a washing machine with water and pumice stone and washed, for hours, with a purpose to soften its structure, subduing it.
The first prototype had an unimaginable feel, but it seemed totally outdoors of C.P. Company’s vocabulary. It didn’t belong to the label.
In consequence, a decision was made to create seven jackets in that distinctive fabric, often called “Tela Stella”, and to give the gathering a name: Stone Island.
In 1983 Massimo decided to dedicate himself completely to the creative aspect of the business and collectively with his partners, decided that in order to present to the corporate construction and sources, it can be good to hitch forces with a big agency. GFT, Gruppo Finanziario Tessile from Turin, purchased out Osti’s shares.
Within the meantime, the gathering was evolving, increasing to incorporate further components: jumpers, trousers, t-shirts and shirts; each one very particular. Further strains of analysis had been embarked upon, into fabrics, remedies and coatings. It was in ’85 that “Raso Gommato” was launched, a cotton satin of navy origin, with an interior or outer polyurethane coating.
“Alu C”, a cotton satin with an outer silver coating was presented in ´86. Those were the years of the growth. More than a trend, Stone Island turned a mania. Younger individuals in Italy felt that Stone Island supplied them with assertive garments that helped them to specific their personalities.
In ’93, Carlo Rivetti and his sister Cristina left GFT to commit themselves completely to the firm in Ravarino, which they renamed Sportswear Firm. There was a necessity for a Milanese branch and in 1994 the first showroom was opened, overlaying 500 square metres in Through Bramante.
1996 was an necessary 12 months. The affiliation with Massimo Osti got here to an end as he had opened Massimo Osti Production some seasons earlier with several partners.
Carlo Rivetti entrusted Stone Island to Paul Harvey, an Englishman of genius, who took up the problem to succeed Osti in order to guide Stone Island in the direction of the next millennium. This gamble turned out to be an actual winner. Paul developed the vary and reworked the supplies, then he went a step additional: Driving research, he investigated supplies that were totally outdoors of the clothing subject and studied extraordinarily revolutionary development and technical solutions.
In 1999, the coordinated image for the Stone Island flagship stores was effective tuned and launched. In September, the Milan retailer was opened at 12 Corso Venezia and in December in London, at forty six Beak Street, in the center of Soho.
In 2000, at 54 By way of Savona, in the center of Zona Tortona, the firm had purchased the former canteen of the Acciaierie Riva Calzoni steelworks and transformed it into Stone Island’s new Milanese branch. stone island wear It was meant to be not solely Stone Island’s showroom, but in addition a 2000 sq. meter exhibition area, to home presentations, design and photographic exhibitions and concert events. The area was inaugurated in June 2002.
In October 2005, at seventy three/seventy five Through del Babuino, the Rome flagship store was opened.
Research led to the creation of “Prismatic Silk”, which owing to its shiny grainy coating, bestowed garments with extraordinary colours and results. In October 2006, the Verona store was inaugurated too, at 35 Corso Porta Borsari, just some steps from Piazza delle Erbe.
In April 2008, virtual shopping kicked off because the Stone Island Online Store was launched; in October, the second London retailer was opened in the heart of Covent Backyard at 34 Shelton Avenue and, a retailer was inaugurated in Seoul at 650-20 Gang-nam Sin-sa. In December 2009, on the other hand, the Munich Stone Island showroom was opened, designed to monitor and promote the brand on the German market.
In 2008, Paul Harvey left Stone Island and the fashion world to commit himself to noble causes and Carlo Rivetti took over the art direction. He came to believe that the time for having only one designer leading Stone Island was over and created a multicultural group to better interpret the brand’s id. The ‘Hand Painted Camouflage’ garments were created, that are dyed, pale and then hand painted with camouflage effects.
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