Christians In opposition to Poverty
Simple, honest and pleasant: that is our look.
A quick information to CAP’s model
At first of 2013, we changed a couple of issues in our model. Properly, quite a lot truly – we changed everything! Take a peek below to see the key adjustments and our pondering behind them.
It’s not simply any inexperienced, it’s CAP green – has a nice ring to it, do not you suppose? Make sure that you’re getting the correct colour values in your design work by checking our full tips.
We felt that we wanted to enhance the way we present ourselves to our shoppers, but in addition needed to replicate our progress and range of companies as we increase as a charity. Green is our friendly means of claiming ‘come and chat to us – we care’, however it additionally communicates our continual development and power, each as a charity and what we see in our clients’ lives. We do have secondary colours on the CAP palette that work alongside it – orange, pink and a few blues – but inexperienced remains to be the big boss. It just has just a few colourful friends for help on occasion.
Utilizing our logo exhibits the world that you’re Christians Towards Poverty. It needs to be used in the precise means in order that others can see CAP the way it’s presupposed to be beach shirt seen – skilled and approachable.
The CAP emblem should be on the front cowl of each piece of CAP communication: web, print, digital – you identify it. Distortion or recreation is a big no-no. We know when our emblem isn’t fairly proper (and don’t even think about changing its color!). Download the right emblem here.
The rising ‘CAP’ letters say what we’re all about: ‘lifting folks out of debt and poverty’. That’s what we intention to do and we do our perfect to do exactly that. ‘CAP’ is the widespread word in all our companies: CAP Debt Assist, CAP Cash Course, CAP Job Clubs and CAP Release Groups. That is how folks recognise us, but we also needed to proudly present our Christian ethos and motivation by means of our title. Principally, the CAP logo is simple, trustworthy and friendly, just like us.
Typography is a quiet however important part of a brand id, however is usually taken as a right. We don’t want our fonts swept below the carpet – we wish them shouting loud and proud of how nice CAP is!
Our major font for headlines is Gotham Rounded, using two completely different weights (Book and Medium). It’s warm and pleasant and makes people need to learn it. Physique copy is usually in the Lubalin Graph Itc family, but only in the Ebook weight (Demi for sub-headings). If a widely accessible font is required (for use on documents sent between computer systems or letters, for beach shirt instance), then Calibri in Common and Daring weights needs to be used.
Our brand is much greater than a emblem, colours and typography; it is every little thing that goes into making an overall impression of CAP in people’s minds. It’s the way folks suppose, feel and respond when they hear or read ‘CAP’. The remainder of our guidelines are filled with useful usage tips, breakdowns, friendly nudges of dos and don’ts. Primarily, everything you’ll want to learn about Men’s Desgin Blue Triangle Short Sleeve T Shirts CAP. If you’re considering of making something using the CAP brand, make certain to give our pointers a learn right here.