Being Human Clothing opened its new store in Udaipur on November 14. Keeping with its promise of offering global fashion and helping the twin causes of education and healthcare through Being Human, The Salman Khan Foundation, Being Human Clothing earlier opened its stores in Ambala and Bhopal too. The brand now boasts of successful operations of 30 EBOs in Asia including one in Nepal.
Being Human Clothing has adapted a combined strategy of expansion with company owned as well as franchisee model. The strategy is to reach a goal of opening 100 outlets by the end of 2015. The wide range of collection consists of t-shirts, shirts, polos, denims, chinos, shorts, jackets, hoodies, flip flops and accessories as well. It has also extended its women wear portfolio with fun and chic dresses, skirts and tops and blouses.
Kunal Mehta, Vice President, Marketing and Business Development, Being Human Clothing said, e are happy that are expansion is moving forward with great success in every region. The brand is doing extremely well world over where the brand is present and we are keen on getting the brand closer to each of our customers?/p>
In a unique licensing arrangement with Being Human-The Salman Khan Foundation, Mandhana Industries brought out a clothing line with a heart where royalties from the clothing line support education and healthcare initiatives of the Foundation. With an exclusive global license to design, manufacture, retail and distribute Being Human Clothing, Mandhana Industries Ltd launched the brand in 2012 in Europe, followed by the Middle East and India. As of 2014, Being Human Clothing is available in more than 14 countries worldwide: Bahrain, Belgium, Dammam, Doha, France, India, Jeddah, Jordan, Kuwait, Oman, Pakistan, Riyadh, Spain and the UAE. The company has over 300 retail and seven online selling points worldwide including 120 retail and four online selling points in India.
Mandhana Industries Ltd, with an existence of over 28 years, has long lasting relationships in Indian and overseas Women’s Desgin CREA.CI?N Short Sleeve T Shirts markets. With a strong global presence, the company supplies to various markets of Italy, France, Germany, Turkey, Switzerland, the Netherlands, the UK, Spain, Australia and Israel.