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15 ECommerce Marketing Tendencies To Plan Your 2017..

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Being so near the new 12 months, I believe it’s applicable to have a look on the eCommerce advertising and marketing trends which have popped up in 2016 and will likely be much more prevalent in 2017.

ECommerce Marketing Developments That Haven’t Changed

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Let’s face it; some things simply won’t change. You might name them “fundamentals”. No matter your title for them, they are just as necessary in 2017 as they have been in 2016.

#1: Consumer-Generated Content material

User-generated content (UGC) has been round a very long time, and it’s only becoming more necessary as customers anticipate extra from the businesses they do business with. UGC might be an enormous marketing development in 2017 for eCommerce owners to increase their conversions.

Eighty two% of customers say that UGC is extremely precious to them when making a purchasing determination.
70% of consumers trust critiques written by other customers above professionally written advertising content.
– In accordance with a report by Forrester, 70% of customers consider product and model suggestions from their social circles trustworthy and forty six% belief on-line opinions posted by different prospects. In comparison, only 10% trust banner advertisements on web sites.

Brian from Talkwalker (@Talkwalker) mentioned that influencer advertising and marketing and consumer generated content material (UGC) are quickly becoming the most widely-used on-line marketing strategies.

The perfect part about UGC is that you just don’t need to create it! It takes some effort up front to encourage your prospects to post it, but after getting a system in place it turns into quick and easy.

Key Takeaway: Encourage your prospects to take pictures of your products and share them utilizing ways like Instagram contests. Enhance your conversions out of your Instagram UGC using a device like Photoslurp.

#2: Influencer Advertising and marketing

Influencer advertising is so effective because it’s mainly free and works very well if you find the correct folks to work with. Why?

Ninety two% of individuals trust recommendations from people (even in the event that they don’t know them) over brands.
Seventy four% of shoppers use social media to make purchase decisions.

Ninety two% of individuals belief recommendations from people (even in the event that they don’t know them) over brands.


The actual problem with influencer marketing is solely finding the correct influencers. You can use instruments like BuzzSumo or NinjaOutreach to help you find the perfect influencers for your brand.

Key Takeaway: Influencer marketing can assist you enhance your attain and backside line in case you do it right. Create an influencer advertising technique to get started.

#3: Cellular-Pleasant Website

Investing in your cell internet design might not seem like marketing, however it really is if you happen to think about it. If you market your merchandise on Facebook or Google, as a lot as 50% or extra of the visitors you receive can be on a cellular device.

  • In keeping with, almost two-thirds of the U.S. inhabitants has a mobile phone with Internet access they usually use these devices to conduct nearly all of their on-line searches.
  • It has to be fast – forty% of individuals abandon a website that takes greater than three seconds to load. That’s nearly half your site visitors!

Seventy four% of tourists were extra prone to return to mobile friendly websites and 67% had been extra likely to purchase from a cellular friendly website.

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