Being A pro In the Service Enterprise: Uniforms
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Being a pro within the Service Enterprise:
Uniforms – Image & Perceptions
Article by Jack Stone
Copyright © 2003 by ProGardenBiz
ProGardenBiz, a web based journal
The time has come for all faded jeans to pass. For all torn tee
shirts to seek the shortest path to the rag barrel. The time has
come for UNIFORMS!
What work does your company do? Irrigation and sprinkler
set up, panorama contractor, lawn maintenance,
interiorscape plant care, nursery and growing grounds,
waterscape, landscape design? These all have one common component,
our customers and how they view us.
Many of you’ve gotten probably noticed the growing frequency with
which you see your competitor and his staff wearing some
type of uniform. Whether they’re carrying a inexperienced tee shirt and
jeans or work shirt with company identify, employee title, emblem and
matching cap and pants, it all boils down to making you look
like a businessman who would not actually care about the quality of
It’s all a matter of image and perceptions, both by your
prospects, present and potential, and employees. Landscapers and
gardeners who wear uniforms typically get a higher dollar per
hour labor charge from their customers than than those who don’t
put on uniforms or they get more work and sign extra contracts than
their competitors. This alone needs to be cause enough to
persuade you to start sporting some type of uniform.
Uniforms do a variety of things all related to image. They inform
your buyer that you are professional, dependable, constant,
and organized. That you have a excessive sense of self worth. That
you care, because if you happen to care about yourself you will care about
them. That you might be trusted, since you or your employees
do not look like burglars. People who seem like they know what
they’re doing are treated with respect. Uniforms separate you
from your competition. They become an important gross sales tool as
part of the idea of “first impressions”.
Uniforms also contribute to your employees sense of pride, of
belonging to “the staff”. It reduces their clothing expenses,
thus a uniform becomes a pay elevate! Some contractors even have
slight variations in the uniforms of the various crews working
at giant residential communities or their landscaping and
upkeep departments to promote a wholesome sense of
Different concerns are that many authorities companies require
contractor employees be readily identifiable when working on
public or authorities property. With growing frequency
homeowner associations and property administration companies are
What uniform is best for you? Before you’ll be able to answer that
question there are a few things you have to know. Uniforms come
in a variety of kinds. You possibly can choose from tee shirts, work
shirts (lengthy and quick sleeve), pants, shorts, caps, jackets,
windbreakers, coveralls, vests, belts, socks, shoes, and gloves.
The quality of the fabric can also be essential. Are you going to
provide a summer time in addition to winter uniform? Remember, the
“weight” of the fabric of shirts and pants can fluctuate. Is the
company title -going to be silk screened on or are you going to
use patches? Each worker ought to have a clean shirt for every
day they work. Can your workers be counted on to launder your
uniforms properly? Many companies that make uniforms have mens
and womens types, but not all.
Most landscapers and gardeners who wear uniforms or present them
to their workers select tee shirts with the company brand silk
screened on the again. That is the least costly of your
options, particularly when you’ve got a high charge of turnover or heaps
of seasonal work. The short sleeved work shirt with company
title, emblem and employee title is the popular option. A nicely
made work shirt can final for years particularly if its laundered
properly and is not abused.
Making the Uniform Work
To make your uniform do what its presupposed to do it’s best to
devise a costume code. A gown code is an understanding between
you and your employees as to what you anticipate them to seem like
while on the job. For instance, on sizzling days your workers should
not be allowed to take away their shirts. Half bare gardeners
operating round a condominium community do not make a very good
impression. That uniform shirt draped on- a shrub or tied around
a lawn mower handle does you no good. In addition to, its truly
cooler to put on a shirt. Sweat accumulates on the shirt as an alternative
of evaporating completely away thus conserving the pores and skin cooler
longer. When using power gear while mowing, edging, using a
weed whip or every other gear they should put on pants. No caps
unless they’re the company cap. Hair ought to be clean and neat.
Lengthy hair must be tied back. Beards coach shirts must be trimmed neatly.
No smoking besides on breaks and lunch. As you’ll be able to see there are
many considerations that ought to go right into a “gown code”.
Whether or not you work within the garden, do grounds maintenance,
irrigation restore or lawn care you must compete successfully
within the marketplace. Uniforms will enhance your online business and are
for everyone in each side of the Inexperienced Industry.
Uniforms and a combined costume code will add professionalism to
your business. It’s going to bring you more clients, create a greater
work atmosphere, and aid you to make more income. And that is
why we’re in enterprise.
Jack Stone is a Contributing Editor for ProGardenBiz Journal,
an internet magazine for professional gardeners and panorama
contractors. Go to ProGardenBiz to learn the way you may get a
free subscription, start-up guidance, business ideas and
inspiration at http://www.progardenbiz.com.
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