CustomInk Acquires Characterize, A Custom Merchandise Marketplace For Influencers
CustomInk, maroon plain t shirt a leading player in the online customized apparel house, has announced it is acquiring Represent, a Los Angeles-based mostly social commerce startup.
Sources close to the acquisition tell us the price tag was approaching $one hundred million, with it being a money and stock deal.
Based in 2014 by Bryan Baum, Andrej Pancik, and Leo Seigal, Represent is much like CustomInk in that it lets anybody create and promote apparel and equipment with no upfront prices. Nonetheless, the platform makes a speciality of working with movie star influences who try to discover a method to monetize their influence by way of the sale of custom t-shirts and merchandise.
The corporate has labored with influencers like Stephen Amell, Grace Helbig, and Ronda Rousey, all of whom have ran campaigns on the positioning. Rousey’s campaign was particularly successful, grossing $2.Three million in t-shirt gross sales in a fundraiser for Didi Hirsch Psychological Health Companies.
The acquisition will certainly help CustomInk bring more movie star influencers onto their platform. Additionally, it would give distinguished CustomInk clients further resources to help leverage and monetize their influence amongst fans.
Notably, the acquisition doesn’t imply Characterize is shutting down anytime quickly. The company will proceed to function as a distinct brand, while their provide chain, operations, and expertise might be integrated into CustomInk. The buyout is a milestone for the Los Angeles startup scene, which is gaining increasingly more credibility in the eyes of Silicon Valley.
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