GANT X Future: Iconic Retailer Partners With Design Students
GANT “Oxford Fitted Shirt” styled by Sophia Charles. Photographed by Danielle Rueda
Steve Jobs and Leo Tolstoy shared a stunning inventive belief. The simplest things are the toughest to grasp. “You need to work onerous to get your thinking clean to make one thing easy,” stated Jobs. This fall, in the center of San Francisco, a Menswear Styling class has been working on a mission not like any other in the trade: reinventing the classic white button-down. Except this is not an ordinary college undertaking but a collaboration between the iconic US retailer GANT and the Academy of Artwork College School of Style. This distinctive engagement marked the primary time the brand has partnered with an academic establishment. The one-of- a-sort incentive is having their work showcased on the GANT flagship store in San Francisco. What an awesome experience!
GANT “Oxford Fitted Shirt” styled by Teresa Tran, modeled by Purple Thompson, makeup by Sean Stahl. Photographed by Vince Aung
Eleven senior styling college students were given a GANT shirt and the liberty to reinterpret it for a lookbook. The one course was to deal with the versatility of the garment without having it resemble one other line. Each step of the method was in the fingers of the scholars. In an interview with Fashion School Each day, the Assistant Director of Styling in the school of Vogue, Flore Morton stated that she “needed students to construct full stories, investigate brands, and suppose like designers.” The students turned for inspiration to the model’s fashionable current and captivating heritage.
GANT “Oxford Fitted Shirt” styled by Nhu Dao, modeled by Pink Thomspon, makeup by Thu Conteras, Hair by Stuart Wong. Photographed by Gyuho Park
GANT was based in 1949 in New Haven, Connecticut. It has since expanded globally past menswear into different market segments creating a name for itself as a premier way of life brand with aims to increase its attain by 2020 beneath the brand new direction of world CEO Patrik Nilsson. GANT has originally been associated with effortless Ivy League type and quality tailored shirts. In addition to the queen b shirts traditional sportswear heritage GANT line they’ve also launched GANT Diamond G and GANT Rugger, contemporary lines reflecting diverse aesthetics.
Custom-made GANT Rugger “Kick Ass Oxford Printed Block Shirt” styled by Hoilee Heung. Photographed by Mariya Stangl.
Again to the sooner simplicity discourse. Tolstoy argued that “the best factor cannot be made clear to essentially the most clever man if he is firmly persuaded that he is aware of already, with no shadow of doubt, what is laid before him.” College students had to start from a clean slate. Fangdi Li opted to use the GANT Rugger Indigo denim shirt for her nocturnal vision: draping of the shirt on the body in a linear approach over a black hoodie for a restructured silhouette. Teresa Tran kept the concentrate on layering potentialities. She infused vintage pieces with the GANT shirt that was accented with equipment influenced by the subcultures of the film “That is England”. Sophia Charles drew inspiration from the GANT Instagram account and the French movie “La Haine” for her minimalist but bold version accessorized with electric red tape. General, the outcomes showcased GANT adaptability and immense talent of the Academy college students.
GANT “Oxford Fitted Shirt” styled by Sophia Charles, modeled by Keoni Kai, hair and make-up by Jessica Katelynn Clark. Photographed by Gabriel Isak
The Academy is the one American school with an accredited styling program! It looks as if a pure match for the school and the brand, each of whom deal with quality, innovation and laying a basis for a extra fashionable future. This pioneering collaboration also benefited Trend Journalism college students who were assigned to observe the method closely and report on it by way of numerous shops. Stephan Rabimov, director of Social Media Heart and Vogue Journalism, commented: “Opportunities like this benefit all concerned. Our students loved working with GANT.
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